Community Forum : 2015 Lexington Presentations
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 Subject : Triple Crown of Outreach: Developing a Motivating Message.. 05/20/2015 08:44:30 AM 
Julie Wroblewski
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Archivists and records managers know that records don’t appear automatically in the archives, even when policies and retention schedules say they should.

In this speed-geeking session, Julie Wroblewski, Archivist & Special Collections Librarian at Benedictine University, demonstrated how applying marketing methodology and schedules as part of an outreach communications strategy helps increase adherence to policy and overall volume of materials transferred, as well as strengthening relationships with donors/record creators over the long term.

 
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