Community Forum : 2014 Kansas City Presentations
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 Subject : Syncopation of Social Media: New Ways of Using, Improving, and Evaluat.. 06/14/2014 06:59:03 AM 
Eric Willey
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Subject :Syncopation of Social Media: New Ways of Using, Improving, and Evaluating Social Media

This panel will examine how archives and cultural heritage institutions can improve their use of social media in three ways: by specifically targeting existing subgroups of overall users, by reaching out to new users, and by using statistical tracking in social media platforms to evaluate the success of their social media programs. Laura Farley of the Wisconsin Historical Society will discuss social media efforts directed at an existing subset of users in a larger archives. Social media was specifically created for genealogists, map enthusiasts, and patrons of the civil rights collection, Freedom Summer. Farley will discuss the challenges and opportunities presented by working with an existing group of passionate users of an archives. Eric Willey of the Filson Historical Society will examine reaching new users through use of social media platforms generated by other institutions. This program was created to complement existing social media programs of the Filson, and Willey will discuss attempts to reach new users with minimal effort and investment of time by the parent institution. Danielle Spalenka of Northern Illinois University will review how her institution improved statistics tracking in its use of social media and used those statistics to better identify users and improve its use of existing social media. This panel will demonstrate how users from a wide variety of institutions and skill levels can achieve more positive results from their social media efforts by focusing on existing users, reaching out to new users, and using statistics to analyze their results.

Moderator
Dana Gerber
University of Wisconsin–Madison

Speakers
Laura Farley
Wisconsin Historical Society

Danielle Spalenka
Northern Illinois University

Eric Willey
Filson Historical Society

Last Edited On: 06/16/2014 08:49:34 PM By Eric Willey
 Subject : Re:Syncopation of Social Media: New Ways of Using, Improving, and Eval.. 06/16/2014 08:55:21 PM 
Eric Willey
Posts: 3
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Subject :Re:Syncopation of Social Media: New Ways of Using, Improving, and Evaluating Social Media

Just a quick note: Slide 64 is shown as presented at the conference, but it did have an error: "2,113 friends when started, 2,030 as of 1 April 2014 (two weeks later)" should have read "2,030 friends when started, 2,113 as of 1 April 2014 (two weeks later)."

While I am pleased to report that my social media efforts did not cause 83 users to un-friend us on Facebook, I apologize for the error.

-Eric
 
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